A Long Way Gone vs Blood Diamond Essay

A Long Way Gone: Memoirs of a Boy Soldier and the recent 2006 film Blood Diamond both depict how it was living in Sierra Leone, Africa during the Civil War in the ‘90’s. While A Long Way Gone focuses on child soldiers and what they had to live and go through for many years, Blood Diamond focuses mainly on how the country is torn apart by the struggle between government soldiers and rebel forces. The film portrays many of the atrocities of that war, including the rebels’ amputation of people’s hands to stop them from voting in upcoming elections. Both the movie and the book try to tackle major issues by asking the questions: how did the rebels and the government gain support, what is the price and impact of way on men, women, children and society. The question addressed by Blood Diamond and A Long Way Gone is that of how the rebels and the government gained the support of the people. This brings up the major issue of child soldiers in Africa, as it is an important topic in both the book and the movie. Blood Diamond and A Long Way Gone both explore this issue, but Blood Diamond shows boys soldiers on the side of the RUF while A Long Way Gone shows them on the side of the national army. Blood Diamond shows how the RUF recruited soldiers, especially young boys. The RUF gained support by force, attacking villages and enslaving the men and boys they captured. The film begins with the capture of Solomon Vandy, a Mende fisherman, by the Revolutionary United Front (RUF) rebels. Separated from his family, Solomon is enslaved to work in the diamond fields under the command of Captain Poison. The RUF use the diamonds to fund their war effort, often trading them directly for arms. Solomon’s son Dia Vandy is later captured by the RUF and forced to fight for them. They brainwash him by blindfolding him and making him kill people he does not know. They also tell him that he will be a hero of the revolution and he will get respect by killing people. His commander tells him that he can get whatever he wants, â€Å"guns, cd’s, food,† and he gives him drugs to help control him and make him think he will be â€Å"strong, invisible to his enemies. Bullets will bounce off him,† and to make him fearless in battle. It is with these techniques that the RUF gained support, by forcing people to become their soldiers and workers and killing any that opposed them. While Blood Diamond showed how the RUF gained support, A Long Way Gone showed how the government’s army gained support to fight the RUF. They gained followers by taking in men and boys displaced by the war and looking for a place to live and for safety. In A Long Way Gone, Ishmael Beah tells how his village was also attacked by the RUF and burnt to the ground, but he and several of his friends were not there at the time and were able to escape. He made his way to the village of Yele that was said to be occupied by the army and a safe haven from the RUF. He and his friends lived safely for a time, but the army suffered many loses from the rebels. The army explained that â€Å"in the forest there are men waiting to destroy all of our lives. Some of you are here because they killed your parents, others because this is a safe place to be. Well it is not that safe anymore. † They said that they needed strong men and boys to keep the village safe, and if they did not want to fight, they would get no food and not be allowed to stay in the village. Everyone knew leaving the village meant death at the hands of the rebels, so there was very little choice for Beah and his friends and they joined the army. The army inspired and motivated their young soldiers by reminding them that it was â€Å"their time to revenge the deaths of their families and to make sure more children did not lose their families,† and that that they were performing â€Å"the highest service they could perform for their country. † They also provided the boy soldiers with drugs like cocaine, brown brown (which was a mixture of cocaine and gun powder), and marijuana to control them and make them fearless in battle. Also, over time, the army did not have enough soldiers, so they began to attack villages for supplies to force men and boys to â€Å"fight for their country. Blood Diamond and A Long Way Gone both effectively showed how the rebels and the government gained support, and spread awareness of the issue of children soldiers in Africa. They painted a detailed picture of the horrible events that young men had to witness and participate in, and the struggles they faced during and after the civil war. The next question that both Blood Diamond and A Long Way Gone addresses is the price and impact of war on men, women, children, and society. I feel that both the movie and the book show similar aspects on how people and society are affected because of the war. Many young boys lost all of their family in the chaos of the shootings and had to fend for themselves for the remaining years of the war. Becoming child soldiers on both the government side and the rebels side made many of the boys very disturbed. A Long Way Gone describes horrific images abound; such as bullets sticking out of the back of a baby or 12 year old boys marching to the front, dragging their guns by the muzzle as they’re too small to carry them. What is worse is the sense that such horror becomes normalised by its commonality. During his time in the government army, Beah says he killed â€Å"too many people to count. † Which shows how disturbing it would be for a young child having to do such things. In Blood Diamond, Dia Vandy is captured by the rebels to fight for them. He is taught to fight aimlessly, shooting everything in his path. The rebels brainwashed him. When his father Solomon comes to his rescue, Dia at first acts like he doesn’t know who he is, he tells him to go away, he doesn’t want to be near him. Finally Solomon convinces his son to leave the rebels and run away with him. As for how the war impacted women and young girls, they were either shot and killed as they tried to get away or they were brought to a safe place working in the kitchen cooking food for the men. Blood Diamond and A Long Way Gone are both effective tools to tell the world about Sierra Leone and the issues in Africa. Both were able to educate the public about the start of the civil war through the exploitation of diamonds and the corruption of the government, as well as show everyone the awfulness of children soldiers. This book and movie, as well as several others and the work of dedicated people, have been able to tell the stories of Africa, spread awareness, and gain support to make a difference. Even though Blood diamond explains that for now Sierra Leone is at peace, there is still work to do. It urges consumers to insist that the diamonds they purchase are conflict free and reminds everyone that there are still 200,000 children soldiers in Africa. Overall, both are excellent at conveying their message and hopefully have helped make a difference in Africa.

Asian Paints Hr Strategy

ASIAN PAINTS LIMITED CODE OF CONDUCT FOR EMPLOYEES Page 1 of 11 Asian Paints – Confidential 14 January 2011 1. INTRODUCTION Asian Paints Limited (the Company) is committed to good corporate governance and has consistently maintained its organisational culture as a remarkable confluence of high standards of Professionalism, Growth, and Building Shareholder Equity with principles of Fairness, Ethics and Corporate Governance in spirit. 2. APPLICABILITY OF THIS CODE Ethical business conduct is critical to our business.As an organisation, we have taken it upon us to lay down this Code of Conduct for all our employees to uphold our commitment to ethical conduct. All the employees of the Company and the employees of its subsidiaries are therefore, expected to read and understand this Code, uphold these standards in day-to-day activities, and comply with: all applicable laws; rules and regulations; and all applicable policies and procedures adopted by the Company that govern the condu ct of its employees and to ensure that the various stakeholders of the Company are aware, understand and comply with these standards.Nothing in this Code or in any related communications (verbal or written) thereto shall constitute or be construed to constitute a contract of employment for a definite term or a guarantee of confirmed employment. All the employees of the Company shall affirm compliance with the code on an annual basis. 3. HONEST AND ETHICAL CONDUCT The Company expects all the employees to act in accordance with the highest standards of personal and professional integrity, honesty and ethical conduct, whenever the Company’s business is being conducted or at any place where such employees are representing the Company.The Company considers honest conduct to be conduct that is free from fraud or deception. The Company considers ethical conduct to be conduct conforming to the accepted professional standards of conduct. Ethical conduct includes ethical handling of ac tual or apparent conflicts of interest between personal and professional relationships. Page 2 of 11 Asian Paints – Confidential 14 January 2011 4. RELATIONSHIP WITH THE COMPANY Conflict of Interest The employees of the Company shall not generally engage in any business, relationship or activity which might detrimentally conflict with the interest of the Company or any of its subsidiaries.The main areas of actual or potential conflicts of interest would include the following: †¢ Financial interest of employees or his relatives, including the holding of an investment in the subscribed share capital of any company or a share in any firm which is an actual or potential competitor, supplier, customer, distributor, joint venture or other alliance partner of the Company. (The ownership of up to 1 per cent of the subscribed share capital of a publicly held company shall not ordinarily constitute a financial interest for this purpose. ) †¢ A employee of the Company conducti ng business on behalf of his or her ompany, or being in a position to influence a decision with regard to his or her company's business with a supplier or customer of which his or her relative is a principal, officer or representative, resulting in a benefit to him/her or his/her relative. Notwithstanding that such or other instances of conflict of interest exist due to any historical reasons, adequate and full disclosure by the interested employees should be made to the Vice President – Human Resources before any business amounting to an actual or potential conflict of interest is conducted.It is also incumbent upon every employee to make a full disclosure of any interest which the employees or his/her immediate family relatives, (which would include parents, spouse and dependent children) may have in a company or firm which is a supplier, customer, distributor or has other business dealings with the Company before any business is conducted with such a supplier, customer, di stributor or business associate.Every such disclosure as mentioned above shall be done in writing and shall be submitted to the Vice President – Human Resources, who in consultation with the Company Secretary/ Compliance Officer and the Managing Director & CEO, will communicate to the concerned employee to take necessary action, as advised, to resolve/ avoid the conflict, if any. Any employee’s duty to the Company demands that he or she generally avoids conflicts of interest. If a conflict of interest exists, the Company demands that he/she discloses actual and apparent conflicts of interest in the aforesaid manner.It is a conflict of interest to serve as a director of any Company that competes with the Company. The Company’s policy requires that an employee obtain prior approval from the Board of Directors and the Company’s Audit Committee before accepting such a directorship. Prevention of Fraud Policy: This policy applies to any irregularity, or suspec ted irregularity, involving employees as well as vendors, contractors, customers and/ or any other entities having a business relationship with the Company. The term fraud comprises the use of Page 3 of 11Asian Paints – Confidential 14 January 2011 deception with the intention of gaining an advantage, avoiding an obligation or causing loss or has the potential to cause loss to the company by one or more individuals viz. management, employees or third parties. Fraud may include such acts as deception, bribery, forgery, extortion, corruption, theft, conspiracy, embezzlement, misappropriation, false representation, leakage of confidential and sensitive information pertaining to the company, concealment of material facts and collusion.Any act of fraud or corruption in or against the Company or any abetment to such fraud/ corruption will not be tolerated. All employees are required to report frauds and suspicions of fraud. Knowing or wilful failure to report any such matter shall be construed as connivance and may invite disciplinary action. All employees are also required to take the responsibility of detecting and preventing fraud in their areas of work and co-operate fully in the internal checks and investigation of frauds. The Prevention of Fraud policy is available on Egloo at My HR Applications – HR Helpdesk.Receiving and Giving Gifts and Favours: All employees (including their immediate family member) shall not accept or give a gift or favour of any nature from any supplier, vendor, dealer, contractor, customer, competitor or any business associate. This prohibition does not apply to routine two way exchange of normal business courtesies, which might reasonably be expected to be exchanged in the ordinary course of business. These courtesies include business lunch/dinner and exchange of company diaries and calendars, pens with company logo and the like that are not lavish in any way.If a gift is inadvertently received it should be promptly retur ned with a polite note explaining that it is contrary to the Company policy. Any favour which is inadvertently received or extended is to be brought to the notice of the Vice President – Human Resources immediately. In case of any favour being received or extended in the context of an emergency (e. g. medical emergency), the event of such a favour being received or extended is to be brought to the notice of the reporting manager by the employee. A circular on policy regarding gifts has already been issued to all employees by Human Resources Department.The policy is available on Egloo at My HR Applications – HR Helpdesk. All employees shall conform to the gift policy of the Company. Corporate Opportunities: The employees may not exploit for their own personal gain opportunities that are discovered through the use of corporate property, information or position, unless the opportunity is disclosed fully in writing in the manner as prescribed under this policy. Recruitment of Relatives: Employees are prohibited from influencing the hiring/ recruitment of their relatives in any position with or without remuneration in the organisation.In the event of any relative seeking an opportunity to be employed with the organisation, the concerned employee shall inform the Vice President – Human Resources. The recruitment shall be done as per the rules laid down therein by the Company in conformance with the standards set for recruitment of employees in the Company. Page 4 of 11 Asian Paints – Confidential 14 January 2011 Local Rules and Regulations: Employees are expected to follow all the rules and regulations laid down at their respective workplaces with regard to discipline, workplace timings, dress code, etc.These rules and regulations are made available to the employees at their respective locations. Other Situations: It would be impractical to attempt to list all possible situations. If a proposed transaction or situation raises any question s or doubts they must be resolved after consultation with the Vice President – Human Resources. 5. HEALTH, SAFETY AND ENVIRONMENT The Company shall strive to provide a safe and healthy working environment and comply, in the conduct of its business affairs, with all regulations regarding the preservation of the environment of the territory it operates in.The Company shall be committed to prevent the wasteful use of natural resources and minimize any hazardous impact of the development, production, use and disposal of any of its products and services on the ecological environment. Company policy prohibits sexual harassment, harassment based on race, religion, national origin, ethnic origin, color, gender, age, citizenship, veteran status marital status or a disability unrelated to the requirements of the position or any other basis protected by the central, state or local law or ordinance or regulation.If you believe that you have been harassed, submit a complaint to your own o r any other company manager. In addition, if you believe you have been sexually harassed, you may submit a complaint to the Vice President – Human Resources. The policy on Prevention of Sexual Harassment is available on Egloo at My HR Applications – HR Helpdesk. 6. RESPECT FOR HUMAN RIGHTS The Company reiterates its belief in and adherence to the principles of human rights as enshrined in the Universal Declaration of Human Rights of the United Nations and to act in accordance with the principles laid down in it.It will also respect and abide by the requirements, in this behalf, of the countries in which it operates. The Universal Declaration of Human Rights of the United Nations is available at the url: http://www. un. org/en/documents/udhr/ 7. ACCOUNTING AND PAYMENT PRACTICES All transactions should be fully and accurately recorded in the Company's books and records in compliance with all applicable laws. All required information shall be accessible to the company's a uditors and other authorized persons and government agencies.False or misleading entries, unrecorded funds or assets, or payments without appropriate supporting documentation and approval are strictly prohibited and violate Company policy and the law. There shall be no willful omissions of any company transactions from the books and records. Any willful material misrepresentation of and/or misinformation of the financial accounts and reports shall Page 5 of 11 Asian Paints – Confidential 14 January 2011 be regarded as a violation of the Code apart from inviting appropriate civil or criminal action under the relevant laws.Additionally, all documentation supporting a transaction should fully and accurately describe the nature of the transaction and be processed in a timely fashion. Employees are required to ensure that they claims of reimbursement of expenses are based on actual spends and are supported by valid documents as required. Any misrepresentation of facts, false claim s or submission of invalid documents shall invite appropriate disciplinary action. 8. MAINTAINING AND MANAGING RECORDSThe purpose of this section is to set forth and convey the Company's business and legal requirements in managing records, including all recorded information regardless of medium or characteristics. These records include paper documents, CDs, computer hard disks, email, floppy disks, microfiche, microfilm or all other media. The Company is required by local, state, foreign and other applicable laws, rules and regulations to retain certain records and to follow specific guidelines in managing its records. Company records:The results of operations and the financial position of the Company must be recorded in accordance with the requirements of law and generally accepted accounting principles. It is Company policy, as well as a requirement of law, to maintain books, records and accounts that in reasonable detail accurately and fairly reflect the business transactions and disposition of assets of the Company. The integrity of the Company’s accounting and financial records is based on the accuracy and completeness of the basic information supporting entries to the Company’s books of accounts.The employees involved in creating, processing and recording such information are held responsible for its integrity. Every accounting or financial entry should reflect exactly what is described by the supporting information. There must be no concealment of information from (or by) management, or from the Company’s internal or independent auditors. No payment on behalf of the Company shall be approved or made with the intention or understanding that any part of such payment is to be used for any purpose other than that described by the documents supporting the payment.No false or misleading entries may be made in any books or records of the Company for any reason, and no fund, asset or account of the Company may be established, acquired or ma intained for any purpose unless such fund, asset or account is properly reflected in the books and records of the Company. No corporate funds or assets should be used for any unlawful or improper purpose. Revenue and expenses should be properly recognized on a timely basis. Assets and liabilities should be properly recorded and appropriately valued.Page 6 of 11 Asian Paints – Confidential 14 January 2011 9. PROTECTING COMPANY’S ASSETS AND CONFIDENTIAL INFORMATION Protecting company assets: The assets of the company should not be misused but employed for the purpose of conducting the business for which they are duly authorised. These include tangible assets such as equipment and machinery, systems, facilities, materials, resources as well as intangible assets such as patents, trademarks, proprietary information, relationships with customers and suppliers, etc.Confidential Information: The Company's confidential information is a valuable asset. The Company's confidential information includes product architectures; formulations, trade secrets, manufacturing plans, names of vendors, raw materials used, prices of raw materials, source codes; product plans and road maps; names and lists of customers, dealers, and employees; and financial information and any other information This information is the property of the Company and may be protected by patent, trademark, copyright and trade secret laws.All employees are prohibited from disclosing such information. In case need arises, all confidential information must be used for Company’s business purposes only. Every employee must safeguard it. This responsibility includes not disclosing the Company confidential information over the Internet or otherwise. The employees are also responsible for properly labeling any and all documentation shared with or correspondence sent to outside counsel as â€Å"Attorney-Client Privileged†.This obligation extends to confidential information of third parties , which the Company has rightfully received under NonDisclosure Agreements. Obligations of the employees with respect to Company Confidential Information are: †¢ Not to disclose this information to persons within the Company or outside of the Company without prior approval of the Compliance Officer or Vice – President – Human Resources. Not to use this information for the employee’s own benefit or the benefit of persons outside of Company. †¢Not to disclose this information to other Company’s employees except on a â€Å"need to know† or â€Å"need to use† basis and then only with a strong statement that the information is confidential. †¢ Company confidential information is not always of a technical nature. Such information can also include business research, new product plans, strategic objectives, any unpublished financial or pricing information, employee, customer and vendor lists and information regarding customer requirem ents, preferences, business habits and plans.This list, while not complete, suggests the wide variety of information that needs to be safeguarded. †¢ If any employee, his or her obligation to protect Company confidential information continues. Page 7 of 11 Asian Paints – Confidential 14 January 2011 All employees shall not use or proliferate information which is not available to the investing public and which therefore constitutes insider information for making or giving advice on investment decisions on the securities of the Company on which such insider information has been obtained.Such insider information might include the following: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ acquisition and divestiture of businesses or business units; financial information such as profits, earnings and dividends; announcement of new product introductions or developments; asset revaluations; investment decisions/plans; restructuring plans; major supply and delive ry agreements’ raising finances The ‘Code of Conduct for Prevention of Insider Trading' is applicable to Designated Employees as per the SEBI (Prevention of Insider Trading) Regulations.Its objective is to ensure protection of unpublished price-sensitive information and to ensure that the insiders and those covered by the Code of Conduct for Prevention of Insider Trading, who are or are deemed to be in possession of such information, abstain from transacting in the securities of the Company before the same has been communicated in public. The Code of Conduct for Prevention of Insider Trading is available in Egloo at My HR Applications – HR Helpdesk. All employees are expected to read and understand the policy.The Designated Employees are required to read, understand and comply with the said policy and are also required to make necessary disclosures and declarations as specified in the policy. 10. DISCLOSURE TO THE STOCK EXCHANGES AND PUBLIC It is the Company†™s policy to provide full, fair, accurate, timely and understandable disclosure in reports and documents that are to be filed with or submitted to the stock exchanges where the Company’s shares are listed, statutory authorities and in our other public communications.Accordingly, employees must ensure the compliance with such disclosure controls and procedures. All employees must also respect the confidentiality of information acquired in the course of one's work except when authorized or otherwise legally obligated to disclose. 11. RESPONDING TO INQUIRIES FROM THE PRESS AND OTHERS The requests for financial or business information about Company from the media, press, financial community, the Securities and Exchange Board of India or other regulators or the public must be referred to the Company Secretary/ Compliance Officer. Page 8 of 11Asian Paints – Confidential 14 January 2011 12. COMPLIANCE WITH GOVERNMENT LAWS, RULES AND REGULATIONS All employees must comply wit h all applicable governmental laws, rules and regulations. The employees must acquire appropriate knowledge of the legal requirements relating to their duties sufficient to enable them to recognize potential dangers, and to know when to seek advice from the Legal Department. If the ethical and professional standards set out in the applicable laws and regulations are below that of the code, then the standards of the code shall prevail. 13.SHAREHOLDERS The Company shall be committed to enhance shareholder value and comply with all regulations and laws that govern shareholders' rights. The Board of Directors of the Company will duly and fairly inform its shareholders about all relevant aspects of the company's business, and disclose such information in accordance with the respective regulations. 14. FOSTERING COMPETITION The Company will fully support the development and operation of competitive open markets and will promote the liberalization of trade and investment in each country an d market in which it operates.The Company or its employee will not engage in restrictive trade practices, abuse of market dominance or similar unfair trade activities in order to secure commercial gain or advantage. The Company will support the development of laws that promote, encourage or result in fair competition. The Company expects all the employees to conduct themselves in accordance with the company’s commitment to foster competition. 15. WHISTLE BLOWER POLICYThe objective of this policy is to provide employees and Business Associates a framework and to establish a formal mechanism or process whereby concerns can be raised in line with the Company’s commitment to highest standards of ethical, moral and legal business conduct and its commitment to open communication. The Company shall provide protection to the employees from unethical work practices and irregularities as well as prevent discrimination or retaliation against employees and business associates who report irregularities and also the methods to encourage employees and Business Associates to report evidence of fraudulent activities.The employees can make Protected Disclosures to the Ethics Committee as per the procedure defined in the policy, on becoming aware of any wrongful conduct or activity within 30 days after becoming aware of the same. The identity of the Whistle Blower shall be kept strictly confidential. The Whistle Blower policy is available on Egloo at My HR Applications – HR Helpdesk. Page 9 of 11 Asian Paints – Confidential 14 January 2011 16. VIOLATIONS OF THE CODE It is a part of the employee’s job, and his/her ethical responsibility to help enforce this Code.The employees should be alert to possible violations and report this to the Compliance Officer or the Vice President – Human Resources. The employees should cooperate in any internal or external investigations of possible violations. Actual violations of law, this code, or other C ompany policies or procedures, should be promptly reported to the Compliance Officer or the Vice President – Human Resources. The Company will take appropriate action against those whose actions are found to violate the Code or any other policy of the Company. 17.WAIVERS AND AMENDMENTS TO THE CODE The Company is committed to continuously reviewing and updating our policies and procedures. Therefore, this Code is subject to modification. Any amendment or waiver of any provision of this Code must be approved in writing by the Company’s board of directors and promptly disclosed on the Company’s website and in applicable regulatory filings pursuant to applicable laws and regulations, together with details about the nature of the amendment or waiver. Ernest Louis Vice President – Human Resources Page 10 of 11Asian Paints – Confidential 14 January 2011 ACKNOWLEDGMENT FOR THE EMPOYEES I have received and read the Company's Code of Conduct and Ethics for e mployees. I understand and agree to comply with the standards and policies contained in the above mentioned Code of Conduct and understand that there may be additional policies or laws specific to my job. Name of the Employee Employee Code Designation Location Signature Date This form shall be made available online subsequently for you to acknowledge. Page 11 of 11 Asian Paints – Confidential 14 January 2011

Person You Admire

A boy and a girl Loved each other very much. Unfortunately the Girl Died.. 🙠 . Boy was Upset so much; and he couldn’t Stop his Tears. †¦ He kept on Crying Day and Night.. :’( . Many People gave Sympathy, but no Argument could Stop His Tears. . One Night He Slept and had a Dream; He saw the Girl in Heaven with so many Girls of Her age. He felt Relax.. . But He Noticed that every Girl was in Fairy Dress; and had a Lightened Candle in their Hands, but his GF had a Candle which was not Lightened..! . He asked Her: â€Å"Y Ur Candle is not Lightened? † . She said: â€Å"Whenever I enlighten My Candle; Ur Tears fall on it..! Please Stop Crying. :’( :’( :’( †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Its love, ¦ when a little girl puts her energy to give dad a head massage. Its love, ¦ when a wife makes tea for husband and take a sip before him. Its love, ¦ when a mother gives her son the best piece of cake. Its love,  ¦ when ur friend holds ur hand tightly on a slippery road. Its love  ¦ when your brother messages you and asks did you reach home on time.. Love is not just a guy holding a girl and going around the city. Luv is actually a name of â€Å"care†Ã¢â‚¬ ¦ Hey†¦. 🙂 Take care†¦ 🙂  ¦ i love you †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 🙂  ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.  ¦Ã‚ ¦Ã‚ ¦very nice story ¦Ã‚ ¦Ã‚ ¦ Boy Calls is GF at midnight.. Girl: Hey darling Is everything alright? Boy: I wanted to tell you somethng important Girl: Aww. but we just talked before too right? What's it sweety? Boy: I want to stop our relationsh ip as GF;BF Girl: *Speechless* omg.. But. WHY? I didn't even do anything! Boy: Cuz I want to love u as my WIFE â€Å"Will u marry me Angel†  ¦Ã‚ ¦Ã‚ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. There was a Boy ‘n a Girl, They were best friends for years ‘n years, They could Talk for hours on the Phone ‘n text each other for days, When They were Together; Not a single Sad Thought could cross their Minds, 🙂 everything was Great, But One Day; The Boy did not Answer any Call or Reply to any Text for a Day, The Girl was worried that something was Wrong.. 🙠 at night She couldn’t Sleep.. , She was sitting in her Room Crying, ‘n It was then that She Realized how much He Means to Her..? 🙠 The next Morning; She woke Up from a Phone call.. , It was the Boy.. 🙂 Boy : Hey.. , Girl : Im so glad that you Called Me, What happened to you yesterday Boy : I was Busy [ The GIRL Understood that; Something was Wrong but could not Ask] [silence] Boy : You know.. ; We should Stop talking..! Girl: What.. , But Why 🙠 Boy: I am Sorry, Bye..! 🙠 He Disconnected the call, ‘n She Felt as If Somebody had Slammed the door on Her face] Everything else Flashed in Her Mind, Tears :’( Cars running by Her.. Roof of some building.. ’n Sunset.. She couldn’t understand anything.. She started Feeling Lonely, Dejected, ‘n broken.. :’( That was the answer to everythin g! His words were pouncing on her.. Her heart wanted to jump out! He was the One..! â€Å"Why.. † She Screamed at the Top of her Voice; Then She made up Her Mind to make a last Try to get Him Back..! [She called Him Up] Girl: hi†¦ Boy: Why are you calling Me? Girl: I need to tell you Something.. Boy: Go Ahead. Girl: I Just Wanted You to know one thing before we stopped talking! Boy: Tell me..! Girl: Are you All right? [She broke off..! She tried but may be he doesn't really Care about Her, She Thought! She wasn't His friend in the first Place†¦ Tears were slowly running Worst :'( She left the House with a Note..! [5 hours later] Phone Rang in the Boy’s Room, It was the Girl’s Mum, The girl was lying in the hospital, Got hit by a Car, :’( The Boy rushed to the Hospital where She was. She Opened Her Eyes with the Boy’s name.. , He took her Hand.. Boy: Im so Sorry Its all my fault..! But; I promise when U get better I’ll make It up to You.. ( Girl: I wont get Better.. Boy: No..! No Don’t say that.. 🙠 Girl: just tell me one thing Why did you do it? Boy told her that He had a Heart problem ‘n he did not want her to be worried; ‘n there was a risk that he could have Died..! Boy: I did that because I†¦.. I†¦.. I Love you ..? Girl : I LOVE YOU TOO..? ‘n After That her heart Stopped Beating†¦:O She Died..! :’( The Boy died 10 mins later from a Heart Attack.. :’( He could not live with the thought that; She died Because of Him.. :’( -Moral: If You Love Someone†¦; Then Don’t Hold Back Your Feelings†¦ because Love is The Reason to Live..! Love is Beautiful..? ! ike this page if you like this story  ¦ I Never Wanna Live Without You  ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Types 0f HUGS: Someone who's taller than you – Feels Safe. Shorter than you. – Feels Protective. Larger than you – Tight. Skinnier than you – Arms Go All The Way Around. Mom – Loving Best friend – Friendly HIM / HER – The Best Feeling In The World, You Feel Safe n Warm n Never Want To Let Go. . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ^_^  ¦Ã‚ ¦Ã‚ ¦Ã‚ ¦Ã‚ ¦Ã‚ ¦Ã‚ ¦ You k? ? l S? l, You k? ? l w, You k? ? l Lov?d, W? th ?vyth? ?g You do. You Hold ?los? Wh ? S? d. You W ? Th? T ?s ? ?o? ?y . ?vy T? W? ? ? Tog?th, ?t Ss L? k? Th? ? t ? l? . ?y ?y?s L? ght U? Wh You t ? ?oo?. ? S l? Wh W? ? Tog?th. ?o tt How d Th? ?gs ? , You ? lw? ys k? Th tt. ? Lov? Th? W? y You K? ss , Th? W? y You Hold T? ght. ? Lov? Th? W? y You Tou?h , ? ?ould W? th You ? ll ght. ? Lov? Th? W? y You ? k? L? ugh ?o? ? ?solut?ly ?o so? ? t ? ll. ? Lov? How ?o tt Wh? t ? do, You W? ll Th To t?h Wh ? ll. ? Just W? ?t You To K?ow, Th? t ?v Though W? Sot? s ght, ? W? ll ? lw? ys Lov? You! ?o tt Wh? t, d? y O? ght..!! †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. When a Girl cries for a Boy .. It means that She misses him a lot ..  ¦ But, When a Boy cries for a Girl It means that .. No one in this World can Love the Girl More than that boy..!  ¦  ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Guy – Can I c0nfess s0mething? Girl – Sure! Guy – You've the prettiest smile I`ve ever seen ? .. Girl – Can I confess s0mething as well? Guy – Yeahh. †¦Ã¢â‚¬ ¦ Girl – This smile only exists because 0f y0uu =] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 years: Mom knows everything ! 8 years: Mom knows alot ! 12 years: Mom really doesn't know everything ! 14 years: Mom knows noth†¦ ing ! 16 years: Mom, what mom ! 8 years: Mom is outdated ! 25 years: Maybe Mom knows! 35 years:Before deciding, let's ask Mom! 45 years: I wonder what Mom thinks! 75 years: I wish. Mom was here to ask !  ¦ ! †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..  ¦ Like this status if u † love † some1†¦  ¦ Like this status if u † miss † some1†¦  ¦ Like this status if u † smiled † today†¦  ¦ Like this status if u † cried † today†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Girl: I'm jealous. WHEN others Girls r looking at u Boy: Don't be jealous, Baby.. Girl: Why? Boy: ‘Cause you have something that they don't. Girl: What? Boy: My heart  ¦  ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦  ¦ 7 signs your falling in love  ¦ . You'll read their texts over and over again 6. You'll walk really really slow while you r with them 5. They become all you think about 4. You'll get high just by their smell 3. You'll realize that you're always smiling, when you think about them 2. You'll do anything for them 1. While reading this, there was one person on your mind the whole time †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ True love is not how you forgive, but how you forget, not what you see but what you feel, not how you listen but how you understand, and not how you let go but how you hold on. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. -Kiss on the Forehead: We are cute together . Kiss on the Shoulder: Your perfect. – Kiss on the Cheek: We are friends. – Kiss on the Neck: I want you, now. – Kiss on the Hand: I adore you. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ – Kiss on the Lips: I love you. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ A Girl and her Boyfriend were texting after a sweet fight .. Girl: I never win. :'( Boy: Now thats a lie! Girl: How Boy: b'coz you won my heart my  ¦ 🙂 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..  ¦ Boy : Baby i want to tell you something  ¦ Girl : Yes ?  ¦ Boy : When you go home today thank your mom for me.  ¦ Girl : Okay but why ?  ¦ Boy :Thank her because she gave birth to an angel in this earth w ho is my life and to whom one day will be my wife†¦.  ¦  ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. -How to make a girl smile –  ¦1 . Tell her she is beautiful (not hot, fine, or sexy)  ¦2 . Hold her hand at any moment .  ¦3 . Kiss her on the forehead.  ¦4 . Leave her voice messages to wake up to.  ¦5. When she is upset, hold her tight and tell her how much she means to you.  ¦6 . Sing to her no matter how horrible your voice is.  ¦7 . Pick her over all the other girls you hang out  ¦8 . Play with her hair  ¦9 . Let her fall asleep in your arms.  ¦10. Carve your names into a tree.  ¦11 . Bring her flowers.  ¦12 . Look her in the eyes and smile.  ¦13. Let her take as many pictures of you as she wants.  ¦14. Slow dance with her, even if there isn't any music playing.  ¦15 . If your in love with her . . . tell her 🙂 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Love is like a rubber band held at both ends by two people†¦ when one lets go, it will hurt the one still holding on. .. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Ofcourse A Girl's Smile Is More Cheerful Than Boy's Smile.. But a Single Tear In Boy's Eye Is Much More Painful Than Girl's Cry! †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â€Å"Care should be in heart not in words†¦.. and Anger should be in words not in heart.. † †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. BOY: A, B, C GIRL: What? BOY: Always Be Careful GIRL: ahan then? BOY: D, E, F, G Girl : BOY: Don't Ever Forget That GIRL: ForGet That BOY: I'm H, I Girl: What H, I ? BOY: Happily Inlove GIRL: so BOY: J, K, L, M, Just Keep Loving Me GIRL: and how about N, O, P, Q, R, S, T, U, V, W, X, Y, Z ? BOY: No Other Person Quite, Reasonable, Shall Treat U Very Well Xcept me You'll Zee †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. After Me .. When I will not be here, When i will be gone forever, When i will be dead, Just Come to My Grave,Dont Cry .. Just put Some Wild Flowers Beside me, Sit along the Yard for Few Moments, Talk to me,Cheer Me up .. Remember the Times When We Were Together, When We Were Friends, Listen To My Quiet Reply.. Enjoy Those Moments, Try to understand the Unsaid Words ‘n Consider How Much You still Mean To Me†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦!! †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. as the sun breaks my heart aches i wish you were here but your there You broke my heart now im a lost box like a red fox All alone in the snow I wont glow With out you near because your my love My only You took my heart and left me the broken pieces ;/3 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. A Cute Reply: Girl:- If I Ask You To Give Up Everything For Me, Will You? Boy:- No Girl:- *Sobbing* Why ? =( Boy:- Because You're My Everything And I Can't Give You Up†¦.  ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. I've learned a few things abou t life†¦ . everyone lies 2. everyone is fake 3. trust means nothing 4. promises are broken 5. expect the unexpected 6. not everyone will like you 7. you can't please everyone 8. looks are deceiving 9. heartbreak happens 10. No matter how much you want something change, it probably won't! †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ People Always Think That The Most Painful Thing Is Losing The One You Love In Your Life The Truth Is The Most Painful Thing Is Losing Your Self In The Process Of Loving SomeOne Too Much Forgetting That You're Special Too !!! †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ~ SCHOOL LIFE ~ Most Irritating Moment – Morning Alarm†¦ Most Difficult Task – To Find Socks†¦ Most Dreadful Journey – Way To Class†¦ Most Lovely Time – Meeting Friends†¦ Most Tragic Moment – Surprise Test In 1st Period†¦ Most Wonderful News – Teacher Is Absent†¦ =P 😉 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ When a Guy is Hurt †¦ He smokes , Drinks , Tries to be Mightier , Devilish , Crazy , Mad †¦. But When a Girl is Hurt †¦. .. .. . , .. . .. Sleeps Silently with a Teddy Bear † †¦.. !!!! †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Gf:- Baby i seriously don't know why your ex hates me so much Bf:- Look at the keyboard on your computer Gf:- Why Bf:- Because U and I are together, and my U come above my X Gf:- *Blushes* †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦.. CUTEST PROPOSAL by a boy  ¦ Boy: can u plz close ur eyes for a moment? Girl: ok,done Boy: thanx,what a darkness isn't it? Girl: yeah Boy: that is my life without u.  ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. How can I live without U ? When my hapPiness is present in smiles of U, When my destiny is present in hands of U, When my comfort is present iN arms of U, When my life is present in soul of U, When my glow is present in eyes of U, When my Love is present near around U, & When I know it that, I can't Love any one more than U  ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Boy : Do u love me more thn ur family ? Gal : No Boy : Why ? Gal : okay Listen dis. hen i started to walk I fell, u were not there to pick me up. bt my mom was. When i went outside, u were not th ere to hold my finger. bt my dad was. When i cried . .u didnt give me ur toys to play. .bt my brother n sister did. My family iz more precious thn anythng else. !! 🙂 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. If You Look Inside A Girl's Heart And See How Much She Cries .. You Will Find Secrets .. Promises.. And Lies.. But What You Will See The Most Is How Hard She Tries To Stay Strong .. When Nothing Is Right And Every Things Wrong .. !! †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. If I could freeze time.. I'd freeze that moment.. When we were together.. There was so much.. I wanted to say.. But the one thing.. I wasn't able to tell you.. Was how much I wanted you to stay.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Girl: If I ask you to give up everything for me .. will you ? Boy: No ! Girl: *Sobbing* Why :'( Boy: Because you're my everything and I can't give you up†¦ :] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Girl : *crying*  ¦ Guy : Whats wrong?  ¦ Girl : Nothing.  ¦ Guy : *hugs the girl* and said Sorry .  ¦ Girl : Why did you say sorry?  ¦ Guy : Cause I wasn't there to protect you from the person who made you cry.  ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Cutest Story I Ever Read: A Small Boy Found A Tear In His Lovers Eye So He Hugged Her Still The Girl Continued To Cry Boy Asked: Why? The Cute Girl Replied: If For Every Tear, I Get A Hug From U Then I Would Cry Forever..! †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Boy: You Wanna Know Something? Gal: What †¦ Boy: Loving You Is The Second Best Thing I Ever Did !! Gal: Okay†¦.. Boy: You Wanna Know The First?†¦ Gal: Sure†¦.!! Boy: Finding You:-) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. girl: why do you keep looking at your hands? boy: there's something wrong with them.. girl: what? boy: you aren't holding them†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Boy:- Are u good in your A to Z? Girl:- Yeah! Boy:- Look at these â€Å"ABCDEFGHIJKLMNOPQRSTVWXYZ† Which letter is missing? Girl:- Hmm.. â€Å"U†? Boy:- Yeah, where did that letter go? Girl:- I dont know, where ? Boy:- â€Å"U† went inside My Heart !  ¦! (: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. A Beautiful Story wish to share with you : Once a man saw in his dream, that a lion was chasing him. The man ran to a tree, climbed on to it and sat on a branch. He looked down and saw that the lion was still there waiting for him. The man then looked to his side where the branch he was sitting on was attached to the tree and saw that two rats were circling around and eating the branch. One rat was black and the other one was white. The branch will fall on the ground very soon. The man then looked below again with fear and discovered that a big black snake had come and settled directly under him. The snake opened its mouth right under the man so that he will fall into it. The man then looked up to see if there was anything that he could hold on to. He saw another branch with a honeycomb. Drops of honey were falling from it. The man wanted to taste one of the drops. So, he put his tongue out and tasted one of the falling drops of honey. The honey was amazing in taste. So, he wanted to taste another drop and then another and as a result, he got lost into the sweetness of the honey. He forgot about the two rats eating his branch away, the lion on the ground and the snake that is sitting right under him. Suddenly when the branch broke he remembered all the dangers woke up from his sleep. Since this was an unique dream, the man went to a pious scholar of Islam to know its meaning. The scholar said â€Å"The lion you saw is your death. It always chases you and goes where ever you go. The two rats, one black and one white, are the night and the day. Black one is the night and the white one is the day. They circle around, coming one after another, to eat your time as they take you closer to death. The big black snake with a dark mouth is your grave. It's there, just waiting for you to fall into it. The honeycomb is this world and the sweet drops of honey are the luxuries of this world. We like to taste a little of the luxuries of this world and it's very sweet. Then we want to taste little more and then more. Meanwhile, we get lost into it and we forget about our time, we forget about our death and we forget about our grave. † May Allah wake us up from the sleep and save us before it's too late. Ameen. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Girl: We're best friend,right? Boy:Yes,of course Girl: So be honest with me,who do you like? Boy: No one. I love someone. Girl: Oh,she must be very lucky Boy:Definitely. I've loved her, ever since I met her Girl:Really? Well,since we're best friends, I wanna meet her. Go call her. Boy: Oh okay. & Boy takes out his phone, dials her number and phones her. Girl: Wait, hold on I think I'm getting a call *Answers the phone. Boy: I love you

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Mapp V. Ohio Essay Example | Topics and Well Written Essays - 250 words

Mapp V. Ohio - Essay Example Mapp later on took her case to the US Supreme Court and filed an appeal based on the argument that the previous ruling violated her First Amendment Right that is the Right to the Freedom of Speech. In this particular case the US Supreme Court sided with Mapp. However, the US Supreme Court did not focus on the First Amendment Rights and rather affiliated to the Fourth Amendment to the Constitution, while extending the search and seizure Exclusionary Rule to the state courts as well (Babcock, 2005, p. 1490). The motive behind this ruling was to exclude the disrespect for constitutional guarantees in the criminal procedure, by removing the incentives to their disregard and ignorance (Babcock, 2005). Since 1914, the Federal Courts desisted from admitting illegally seized evidence. Yet, the State Courts enjoyed the liberty as to deciding whether particular evidence was to be admitted or excluded. In the given case the Supreme Court clearly evinced that any evidence procured illegally could not be admitted in a State Court. The Supreme Court ruling in Mapp v. Ohio was indeed controversial as it placed the onus on the courts to decide whether a particular piece of evidence was procured legally or illegally. This decision opened up the US Courts to a plethora of cases concerning the application of the exclusionary rule to the presented evidence (Grossman, 2006, p. 374). This decision ushered in a radical change in the US criminal procedure, extending an array of rights to the criminal defendants (Grossman, 2006, p, 374). Indeed, culture played a predominant role in influencing the Court’s decision as this decision was based on the then popular perception regarding Constitutional provisions and liberties. This ruling indeed left an unprecedented legal legacy of judicial activism in the arena of criminal justice and the affiliated civil liberties. This case convincingly established that the Police that had entered Mapp’s premises without a

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Trace the complex seemingly contradictory relationship between the exotic 'newness' of primitivism and the urge to explore ethnic or national roots - Essay Example The canvas included portraits, still lifes, landscape, verve, nudes of spontaneity with rich textured surfaces, bold colors and lively linear patterns. The Fauves used startling contrasts of emerald green, vermilion, vivid orange and cerulean blue in bold strokes and sweeping brush strokes. Fauves desired to use both sides of Expressionism. Outward expression was expressed in the bold release of internal thoughts in wild color, brutal and powerful brushworks and the depiction of inward expression awakened the emotion of the viewers through the designs. There was no official organization of Fauve painters. The laxity of stylistic affinities and personal connections led the Fauve movement to disintegrate as soon as the art form emerged. The artists who followed Fauve principles departed from the idea and followed their own personal styles. The short tenure of Fauvism however made remarkable contribution to the art of painting by experimenting expressive, structural and aesthetic capabi lities. Henri Matisse was a prominent figure among the Fauve group.1 German Expressionism evolved from Fauvism and moved beyond the art in compelling, dramatic portrayal of people and scenes. Three main groups of German Expressionism were Die Brucke, Der Blaue Reiter and Die Neue Sachlichkeit. Der Blaue Reiter  or the Blue Rider group took shape in Munich which is home of avant-garde New Artist Association. The most famous artist of Der Blaue Reiter was Wassily Kandinsky and Franz Marc. Der Blaue Reiter was a loose association with artists like Paul Klee, August Macke and Gabriele Munter. The objective of the Blue Rider was to infuse art with spiritual values with the use of color. Blue riders mean vague. Marc instilled the idea that animal had innocence and so it is superior to human. The Blue Rider Expressions are mild forms which are seen in Cossacks by Kandinsky, Little Blue Horse and The Little Blue Horses by

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Routing Protocols for Ad-hoc Wireless Network - Dissertation Example IEEE 802.11g standard is also operational on a 2.4 GHz unlicensed frequency spectrum that offers a maximum Mbps rate of data by using Orthogonal Division Multiplexing in the frequency band. Chapter 3: Routing Protocols for Ad-hoc Wireless Network 3.1. Routing Protocols As stated previously in this paper, an ad-hoc mobile network refers to a number of wireless mobile hosts linked together to form a network of temporary nature without using any centralized control or stand-alone infrastructure [18]. MANETs are not multi-hop wireless networks that are only self-configuring but also self-organizing, in which the network structure changes dynamically, primarily, because of the portability of the nodes [22]. Such networks have their nodes use the uniform random access wireless channel in order to get involved in multi-hop broadcasting by cooperating with each other in a friendly manner. These nodes serve as both hosts as well as routers routing data to and from other nodes within MANET [21 ]. Since the MANETs have no support of the infrastructure as opposed to the other wireless networks and there is a possibility of a destination node not being found within the range of the source-node-network of the forwarding packets, hence a mechanism for routing is compulsorily required for determining a path in order to transmit the packets properly from the node of the source to the node of the destination. Commonly, a base station in mobile network within a cell can access all the wireless nodes without the mechanism of routing through the broadcasting method whereas in the MANETs, each node should be transmitting the data on behalf of the other nodes. This gives rise to other issues besides the issue of unpredictable connectivity changes related to dynamic topology (Schiller, 2000). 3.2. Issues with Routing in MANETs Asymmetric links: Many wired networks are based on the fixed symmetric links as opposed to the MANETs where the nodes are wireless and also, dynamic as they keep changing their network position. As for instance, consider a MANET having a node B transmitting a signal towards node A. This information tells nothing in relation to the quality or level of the connection in the reverse order that is sending signal back to node B from node A (Schiller, 2000). Overhead in the Routing Mechanism: The nodes, in a MANET, are dynamic with respect to their network location as mentioned above. Hence, a number of invalid paths are produced in the routing table accounting for excessive overhead. Interference: Interference is a big issue in MANETs since the links are made and broken on the basis of the transmission properties, subsequent to which one transmission might intervene or intrude in another line of transmission causing the corresponding node to tap the communication of the nodes in other transmission lines and thereby, falsify the overall system of transmission. Dynamic Network Topology: This is another issue of great concern in MANET routing as th e topology keeps on changing. The nodes of the MANET are dynamic since the change their network location and also, the medium has the changing/dynamic properties. The routing tables, in the MANETS, must be able to indicate such changes taking place in the network topology by adapting the appropriate routing algorithms. As for instance, the routing table is updated in every 30 seconds in a fixed network (Schiller, 2000). On the other hand, the updating frequency for the ad-hoc networks might be very low. 3.3. Various Network Protocols in MANET’s and their Comparisons Although the network protocols in MANETS can be classified in numerous ways however many of these are performed on the basis of both the routing mechanism and the network structure [20]. In accordance to the routing mecha

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English Languages and Power Essay Example for Free

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Intellectual Challenge Essay Example for Free

Intellectual Challenge Essay The intellectual property rights for WiMAX technology were distributed throughout the industry found that no single company is in a dominant patent ownership position. The forum’s study was conducted by IPR law firm Schwegman, Lundberg, Woessner and Kluth, and found that there are about 1550 WiMAX-related patents whose ownership is distributed among about 330 companies. Samsung owns close to 20% of those patents, but no other company has a larger percentage than that. Also, of the 23 companies that own more than 10 patents, 74% are WiMAX Forum members. â€Å"There is a dispersed distribution of patents,† Resnick said. â€Å"We are promoting the practice of charging very low royalties for WiMAX, unlike what has happened with some 3G technologies. What this shows is that the WiMAX market will be a safe haven for royalties in the future. †(O’Shea, 2006). To provide affordable voice and data connectivity to buildings with no wired connections (Alvarion, 2006). Building on this success, Alvarion will be deploying WiMAX networks worldwide to provide voice and data services in both rural and urban areas. But the ultimate promise of WiMAX will be when it is built into laptops and handsets the way Wi-Fi exists today. Then users will need only one connection for their laptops making broadband access simpler and more cost effective. (Alvarion, 2006) The availability of two, mutually incompatible, versions of WiMAX creates a challenge for everybody in the industry, trying to understand how they will fare in the market, which one will dominate in the long term and which services they will support. 802. 16-2004 WiMAX only supports fixed access, but products are already available. 802. 16e WiMAX supports mobile and fixed access but products are still at least a year away. The report addresses these issues and provides an extensive overview of WiMAX technology, competing technologies, regulation, and business models. It gives a very detailed forecast of subscribers, service revenues and equipment revenues for 15 countries, 6 regions and for the worldwide market. Demand for broadband services is exploding, but both service providers and residential end-users demand very low cost CPE (in the $100 range) to adopt WiMAX extensively. So far, the demand for broadband wireless services has been mainly driven by high-end corporate and government users. Further, many of the cash-rich operators we interviewed said that they prefer not to commit to large network deployments until the mobile WiMAX version becomes widely available. These service providers, which include both current and prospective license holders, view 802. 16e as the best choice for both fixed and mobile applications. The next two years will be key for WiMAX adoption in the country. (Prado Fellah, 2006) Wimax Facts and Security Issue Multiple security mechanisms protect operator, residential customer and enterprise privacy. Weatherized enclosure allows collocation on rooftops – limiting physical access. Advanced encryption protects over-the-air transmission. It has Password protection of all remote management methods. (Winncom Technologies, 2005) The designers of WiMAX were aware of inherent security issues found in Wi-Fi. And as a result greater security functionality was built into the base of the 802. 16 standard. The current 802. 16-2004 (fixed WiMAX) standard specifies using a key management protocol, which adheres to server/client architecture and uses the X. 509 digital certificates to authenticate subscriber stations (SS). (Usekas, 2006) Segment Segregation a wireless network should be treated as having a higher security risk than an internal physical network. It is always a good idea to separate the wireless network from sensitive resources. System administrators should police all traffic passing between a wireless segment and the rest of the network. Figure 1 illustrates a wireless segment separated from the rest of the network by a firewall. In this case firewall is a logical concept and can mean just another Ethernet port on your existing firewall. The advantage of segment separation rests in being able to control the traffic flow to and from a wireless segment by applying policies to the firewall. For example, if all you want is to allow wireless users to browse the web and access your intranet web server, then you can specify rules to that effect ensuring that no other type of traffic will traverse the firewall, and cause a problem in the internal network. (Wimax. com Broadband Solutions, Inc. 2005) In addition most enterprise level firewalls support†per policy authentication methods. This allows system administrators to configure policies preventing traffic outside of clearly defined policies until they authenticate using HTTP, TELNET or FTP protocols, thus adding another authentication layer to the security. User databases can either be maintained locally on the device, or by using selected firewalls, which support the use of existing RADIUS or TACACS+ servers. It is possible to go one step further and integrate per policy authentication with two factor authentication technologies like RSA SecurIDA‚A ®, which provides physical tokens with rotating security PINs. These do provide a much more secure user authentication system than reusable passwords. Provisions for helping to ensure the integrity of user data traffic and control messaging are essential for wide scale system deployment. Security and cryptographic suite support specified in the WiMAX Forum Mobile System Profile represents the latest in state of the art security. Encryption of user data traffic is expected to be based on AES in CCM mode. Management message integrity protection is expected to be based on cipher-based MAC (CMAC). (Intel, 2006)

Malaysias Luxury Goods Sector

Malaysias Luxury Goods Sector Chapter 1: Introduction 1.1 Introduction In the 80s, luxury goods that used to belong to the upper class became visible, recognizable, and accessible to the public. Hence, the market for luxury goods went through an enormous demand growth spurt, and developed into a significant economic sector in the 90s (Roux and Floch 1996). Louis Vuitton reported sales of nearly 2.5 billion Euros, increasing its net income by 80% between 2002 and 2004 (LVMH 2005). LVMH Moà «t Hennessy Louis Vuitton, the worlds leading luxury group, achieved revenue of 4 billion euros in the first quarter of 2008. Organic revenue increased by 12% compared to the same period in 2007, which was also a period of strong growth. As a result of the negative impact of exchange rates, reported revenue growth is 5%. All business groups recorded double-digit organic revenue growth in the period, with the exception of Wines Spirits. The Group continued to record excellent performances in Asia, the US and Europe. A good attains the label â€Å"luxury† when it has the particular design, quality, performance or durability that is remarkably superior to the comparable substitute. Luxury goods have a lot to do with the consumers psyche and how it makes the person feel. In generally, luxury goods are considered to be the highest quality, and price in the market. Brand consciousness among the Malaysian society has been increasing over the past few years, especially with the young generation who are now appetite for the luxury goods and brands especially from college, university students and young working adults. The population of the youth for aged between 20 and 29 aged is 20% which nearly make up the entire population in Malaysia. Understanding the consumer behavior in this age group would be pivotal in ensuring luxury brands can better position themselves in the market and will be useful in marketing building brands. It makes good reason that research on the factor influences generation Y on the purchasing decision of luxury goods. 1.2 Background of Research â€Å"Asia is considered by many international brands as a major sales region, with the improving personal financial status of Asian consumers and with the opening up of various developing markets, there is huge room for growth in the luxury sector,† said Karen Watson, Chief Communications Officer, ACNielsen Company(Consumer and Designer Brands , April 2008). In Malaysia, the luxury goods sector has been growing along with the rest of the world over the past ten years. We can see that some of the shopping complex such as Kuala Lumpur City Center (KLCC) Mall that sell luxury goods and for up market. Over the years, the setting up for the up market such as Pavilions, The Garden and Star Hills have catered to the increasing demand of luxury goods. â€Å"In Malaysia the apparel industry has undergone great transformation with more and more brands entering the market, and the recent past years have seen the entry of numerous international brands. The apparel industry is worth RM 3.26 billion (approximately USD 1.1 billion) (Protà ©gà © Associates‟ Independent Market Report (2007)† (Khan and Khan, 2008) The study on consumer behavior in relevance to luxury goods has gained a lot of interest over the course of the decades. Early research on a framework to define luxury and that of luxury seeking consumers started in the 19th century by Rae (1834). The early research was showed that a summary of the luxury seeking consumer behaviour which can be seen by Vigneron and Johnson (1999) where the values are conspicuous, unique, social and quality. Conspicuous and quality could be seen in the summary luxury seeking framework by Vigneron and Johnson (1999) who presented the luxury value perceptions., It has been stated as the notion of â€Å"buying to impress others† by concerning the motives for consuming luxury goods (Wiedman, Hennigs, Siebel, 2007). Other researches were instrumental on other factors which influence purchase decisions, Khan and Khan (2005) provided the result by showing how reference groups influence on purchase decisions. It focuses on reference groups which are groups that individuals refer when making a purchase. From a consumer behaviour perspective, reference groups are important because they inform and make individuals aware of specific products and brands; provide individuals with opportunities to compare their own thinking with the attitudes and behaviour of the group; and influence individuals to adopt attitudes and behaviour that are consistent with the norms of the group (Khan and Khan, 2005). Aesthetics appeal on purchasing decision also gained the attention of the researchers. Researchers such as done by Virginie, Irina and Pierre (2009) and Dubois, Laurent, Czellar (2001) influence the purchase decision on luxury goods. 1.3 Research Question Most of the consumers purchase the luxury goods for one of the following reasons. Purchasing decisions could be influence by the social factor example noted by (Khan and Khan, 2005).Other factors that should be taken into consideration include brand image, conspicuous and quality value which effect the purchase decisions before making the purchase. Aesthetics are also playing a crucial role influence on purchase of luxury goods Based on the Literature Review in Chapter 2, which provides a detailed look at all the factors and variables above, the research questions at hand has to do with the present variables and the purchase decisions. The questions addressed in this research are: What are the critical factors (reference groups, perceived conspicuous, perceived quality, brand image and aesthetics) influence generations Y in purchasing decision of luxury goods in Malaysia? Is there any interaction between critical factors (reference groups, perceived conspicuous, perceived quality, brand image and aesthetics) and generation Ys purchase decision on luxury goods in Malaysia? How the critical factors (reference groups, perceived conspicuous, perceived quality, brand image and aesthetics) have impacts on generation Ys purchasing decision on luxury goods in Malaysia? 1.4 Research Objective This study aims to address the following objectives of the study: Main Objective: To determine and identify the factors influence generation Y in purchasing decision of luxury products in Malaysia. Specific objectives: To identify the critical factors (reference groups, perceived conspicuous, perceived quality, brand image and aesthetics) influence generation Y in purchasing decision of luxury products in Malaysia. To determine relationship between critical factors (reference groups, perceived conspicuous, perceived quality, brand image and aesthetics) and generation Ys purchasing decision of luxury goods in Malaysia To determine the effect of critical factors (reference groups, perceived conspicuous, perceived quality, brand image and aesthetics) on purchasing decision of luxury goods in Malaysia. 1.5 Significant of the Study The luxury goods market is growing rapidly and it is important for research to be done to understand the factors and variables that influence Generation Y purchase luxury goods in Malaysia. The research is important for a number of reasons. The factors influence purchasing decision or consumer behaviours toward luxury goods research has been done in American, Europe or Asia but there is a lack of research regarding purchase decisions on luxury brand products in Malaysia. The only research has been done was by Khan and Khan (2005). The research was about the gender differences in the purchase of luxury goods and covered with social influences and marketing influences. 1.6 Scope of the study In this research, the research will be conducted under the scope of the purchasing of luxury goods. The research will investigate the factors that influence the generation Y in purchasing decision of luxury goods in Malaysia. This research is going to focus on generation Y which includes males and females in Malaysia. The age the range of this research on generation Y between 20 to 29. This group of generation Y was chosen because they are college students, university students and young working adults. They are the consumers that showing the greatest purchasing power in the luxury goods market. Questionnaire will be given to the generation Y to know the factors that influence them in purchasing decision on luxury goods. 1.7 Organization of the Research Project The outline of this thesis can be divided into three main parts. Chapter 1 would be the introduction to the paper, where an understanding of the luxury goods market would be presented, along with the trends the market is heading. A background of the study is also provided, citing the work done by past researchers and their findings. This chapter also provides a clear understanding of the problem statements as well as the objectives of this research paper. Chapter 1 would also justify the need for this research to carried out and provide a summary of the research methodology used to carry out the survey. Chapter 2 would provide a review on the findings and results of past researchers. Chapter 2 titled literature review would be the assessment on research topics of interest to the researcher, such as topics concerning the factors that influence the purchase of luxury goods. Factors or variables that are being discussed in this chapter include the social influences, perceived conspicuous value, perceived quality value, brand image and aesthetics Onwards to chapter 3 which is titles research methodology, this chapter would detail the relationships of all the variables present with the theoretical framework. The development of the research hypotheses would also be presented in this chapter along with the sampling design and procedures that would be used in the data collection process. Chapter 3 would then round up by pointing out the methods that would be used for data analysis as well as the variety of tests that would be used to test the hypotheses. Chapter 4 is the â€Å"Data Analysis†, presents and analyses the raw data collected from the survey. After that, SPSS (Statistical Package for Social Science) will be used to present the most accurate statistic data and graph. Chapter 5 explains the outcomes of the testing of the hypotheses determined from Chapter 4: Data Analysis. The acceptance or rejection of the hypothesis is discussed as well. Additionally, the concluded results of the hypothesis testing from this study are compared with results from previous researches to identify the differences and similarities. 1.8 Conclusion This chapter has laid the foundation for the entire research. A background of the study was also given to show the progress made by past researchers on the topic at hand. An understanding of the luxury goods industry was presented along with the research questions and objectives this research intends to meet. Thus, the research question, research issues, limitations of the research and outline of the research have been presented, which will provide a guideline for the research. The above information can work as a base and lead into the detail interpretation on the research afterwards. Chapter 2: Literature Review 2.0Definition of Luxury Goods The word ‘luxury can be defined as state of life in which has uses things that please the senses or pleasing to have but not essential. â€Å"A good attains the label as a â€Å"luxury† when it has a particular design, quality, performance or durability that is remarkably superior to the comparable substitutes† (Snapshot of U.S Luxury Good Market, 2007). Dubois, Laurent and Czellar (2001) and Survanasuddhi (2007) stated a definition of the nature and characteristics of the concept of luxury. The six facets are excellent quality, very high price, scarcity and uniqueness, aesthetics and polysensuality, ancestral heritage and personal history and superfluousness. Luxury goods are rising in popularity especially as consumers buying behavior is becoming more symbolized. Consumers feel that by owning luxury products can express their personality and set them apart. Thus, â€Å"luxury goods have been defined as goods for which the mere use or display of a particular branded product brings prestige on the owner, apart from any functional utility† (Nia and Zaikowsky,2000) The term ‘prestige was defined as it consists of consumers motivations for chasing technical superiority, uniqueness, signaling wealth and status well as aesthetics appeal (Vigneron and Johnson, 1999). ‘Prestige and ‘luxury are used synonymously in the VIgneron and Johnsons research. Vigneron and Johnson (1999) categorized three types of prestige brand as upmarket brands, premium brands and luxury brands, respectively in an increasing order of prestige. Hence, it was expected that people would have different perceptions of the level of prestige for the same brands, and that the overall prestige level of a brand would consider the prestige perceptions from different people. â€Å"Luxury brands can be described as premium priced brands that consumers purchase for their psychological values (symbolic and hedonic), and not predominately for their economical and functional value† (Nueno and Quelch 1998; Stegeman, 2006). However, the definition of luxury goods or brands cannot be fully recognized. The definition of luxury will be different and may not be the same for another researcher. Chadha Husband (2006) definition limits itself in that it only pertains to luxury fashion goods instead there are other luxury goods that are also both universally available and accepted as luxury. The definition of luxury brands have been defined as fashionable and high quality consumers goods made by reputed luxury brands which contained wearable fashion goods such as handbag, wallet, shoes and belt (Chadha and Husband, 2006; Heinemann, 2008). Fashion can be reflection of the social, economic, political and artistic forces of the time. Accoding to Gao, Norton, Zhang, To (2009), â€Å"luxury fashion goods are apparel, accessories, handbags, shoes, watches, jewellery, and perfume for which use or display of particular branded products brings prestige to owners, apart from any functional utility†. Snapshot of U.S Luxury Good Market (2007) stated fashion group represent the major product sector in the luxury goods market. It is important to know that the survey showed that â€Å"one sixth (16%) of the worlds consumers claim to buy designer brands† (ACNielsen, 2008). For this research, the term luxury goods can be defined as the brands that are defined as luxurious in the annual â€Å"Consumer and Designer Brand Report 2008† by the global Nielson firm which the survey is the largest and it identified the following goods as the luxury fashion goods. Calvin Klien Giorgio Armani Celine Ralph Lauren Louis Vuitton Ferragamo Diesel Burberry Chloe Chanel Versace Marc Jacobs Christian Dior Prada Gucci Givenchy DKNY Emporio Armani Valentino Hermes Fendi Yves Saint Lauren Max Mara The fashion goods that show above are not the only goods that are stated as luxury in this research. Consumers allow to evaluate and include other brands which they think is luxury fashion goods for them. Furthermore, there are many opinions and views of luxury from different leaders viewpoint stated in KPMG research (Managing Luxury Brand Growth, 2006). Luxury is explained in the table below as following: Leaders Name and Company Definition 1. Guy Salter Private Investor, Deputy Chairman of Walpole, the British Luxury goods organization Because luxury matters in a way that didnt matter before. Increasingly, luxury is big business: the luxury segment is growing and according to most projections it will continue to grow for the next ten to fifteen years. 2. Belinda Earl, Jaeger Groups chief executive Jaeger is a luxury British brand renowned for designing stylish, innovative and superb quality womenswear, menswear and accessories. None of us are in the business selling necessities; luxury is the business of creating and satisfying desires. 3. Richard Purdey of gun makers James Purdey and Sons Famous British gun maker of London, and the name is synonymous with the very finest sporting shotguns and rifles. Purdeys hold or have held numerous warrants of appointment as gun and rifle makers to the British and other European royal families. A real luxury brands has got to have total integrity. It has to be the buyer that says ‘this is luxury. 4. Theo Fennell Theo Fennell is the jewellery maker by using his name for his company ‘Theo Fennel in London Luxury is something that everyone wants and nobody needs. 5. Joseph Wan of Harvey Nichols CEO of retailer Harvey Nichols Harvey Nichols is an international luxury lifestyle store, renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the worlds most prestigious brands in womenswear, menswear, accessories, beauty, food and home. Luxury is about history. A luxury brand is a lifestyle concept and to be sustainable it has to have history, including a history of quality merchandise and of real luxury customers.. 6. Raphael le Masne de Chermont, of Shanghai Tang Executive Chair of Shanghai Tang Shanghai Tang is the first luxury brand emerging design from Chiana It is not in the price, it is in the pleasure you give to the customer. It is to do with creativity, a harmonious aesthetic with attention to details. 7.Christian Hafner Head of Branding at Swarovski Luxury is about history, authenticity, depth and being a partner. Buying a luxury product is like a love affair. 2.1Generation Y Generation Y are also referred as the Millennial Generation or Generation Next or Net Generation describes the demographic cohort following Generation X. Its members are often referred to as Millennials or Echo Boomers. According to Shareef Mahdavi (2008), Generation Y is the term used to describe children of the Baby Boomer generation, typically born between 1977 and 1995. McCrindle (2008) described the generation Y born in between 1980 and 1994. They are also referred to as ‘Millenials and ‘Echo Boomers in the western society, especially American Society. Generation Y are individuals who born between 1977 to 1994 that have a free spending spirit and consist of 71 million 8 to 25 year olds (Horovitz, 2002; Sriviroj 2007). The wealthiest groups of people are between the ages of 19 to 25 year olds who are either employed in full time jobs or part time work even though there are group amount of generation Y consumers. The greatest purchasing power in the Generation Y college student takes place within the part-time student, who spends over $400 monthly on discretionary purchases while often maintaining full-time employment (Gardyn, 2002). Those who are either part time or at full time work are college students (Martin Turley, 2004). Students always work as part time work to find extra funding for their excessive spending during the university hopdays or breaks. There are average 80% of students attending college or university are employed (Martin Turley, 2004). The financial knowledge of the average Generation Y consumer also earns them the awareness and respect of marketers even though their spending power alone is enough reason to pay significant attention to this group of consumers. The financial knowledge of the average Generation Y consumer also earns them the respect of marketers today. Generation Y consumers have a remarkable amount of disposable income due to the increasing of greater level in the economy over the past decade (Martin Turley, 2004). Besides that, the research suggested that â€Å"Generation Y has more discretionary income than the previous generations and prefer to spend it on themselves rather than others. A reason for this may be because they are starting families later in life and therefore are able to spend their income on themselves without having to worry about others† (Angela Hughes, 2008) The important of this group of consumers has taken on the greater level of meaning for marketer. â€Å"While the Baby Boomers grew up with television advertising influencing how they were marketed to and how they bought products, Generation Y has many different mediums that they grew up with, which is what makes marketing to them so much more difficult† (Angela Hughes, 2008). Marketers are playing the large part influence consumers behaviour through the knowledge of fashion. The reason is that teenagers are concerned about fashion value more than any other age groups (Koester and May,1985; Sriviroj 2007). One of the most influencers is the media because of media consist of a wide range of technology such as television, internet, mobile phone and DVD. (Angela Hughes, 2008, Sriviroj 2007). The internet has permanently changed the way that this generation shops by giving the information about products than the companies give the consumer. According to Angela Hughes (2008), he in ternet is also a powerful tool for this generation in spreading opinions about products to their peers. The largest differences between Generation Y and those that preceded them are Generation Ys tremendous awareness and confidence. Generation Y is more likely than any previous generation to look up information before purchasing a product. Generation Y is more desirable to own the products that they know their peers will accept just to show they are part of the group. On the other hand, in the research of Sriviroj (2007) stated that television is strongly influence these generation which affect them as they will reflect their perceptions in â€Å"reality† as they have seen in television world. â€Å"Of the paid advertising channels of online, outdoor, newspaper, magazine, radio, TV and Theatrical, TV and newspaper are the most trusted media† (Nielsen Global Online Consumer Survey, 2009). â€Å"Generation Y is poised to take over as the largest and most lucrative consumer group for marketers, a position that has long been held by the Baby Boomer generation† (Angela Hughes, 2008). In order to understand the generation Y consumers, it is important to think about factors that motivate these individuals towards the purchasing of luxury goods. 2.2 Social Influence Previous research shows that group influences play an important role in influencing the purchase decisions (Brinberg and Plimpton, 1986; Martin and Bush 2000; Mascareches and Higby, 1993). The group members have been recognized as determinant of behavior. The fact that the people act in accordance with a frame of reference produced by the group to which they belong is a long accepted and sound premise (Merton and Rossi, 1949). However, many individuals did not behave like the majority of people in their recognized group (e.g., social class or educational level).The casual observation showed perplexing contradictions between group membership and behaviors. According to Merton and Rossi (1994), â€Å"a partial solution was found in the concept of â€Å"reference group†, which recognizes that people frequently orient themselves to other than membership group in shaping their behaviors and evaluations and that reference groups can perform a diversity of functions.† Reference groups are generally defined as â€Å"actual or imaginary institutions, individuals, or groups conceived of having significant relevance upon an individual‟s evaluations, aspirations, or behavior† (Lessig and Park, 1975; Pertina, Prybutok, Zhang, 2008). Besides that, reference group also can be defined as â€Å"a group of people that significantly influence an individuals behavior† (Bearden and Etzel, 1982). Reference group are important because they make the individual aware to a specific goods or brands and influence individuals to adopt attitude and behaviour that are consistent with the norm of the group. The normative and informative social influences are the most widely accepted influence. Normative social influence is based on the tendency to conform to the expectation of others while informational influence is based on the desire to make informed decisions and optimize the choice (Stephen Yang and He, 2009; Khan and Khan, 2005). Berden and Etzel (1982) examined that the reference group influence by product and the brand purchase decision. Previous research studied group influences in marketing strategy and consumers purchasing behaviour. Specifically, three types of group influences are studied which is information, utilitarian and value expressive influences (Stephen Yang and He; Bearden and Etzel, 1982; Makgosa and Mohube, 2007; Pertina, Prybutok, Zhang, 2008). Informational influence is reflected when an individual perceives enhancement of knowledge and ability to cope with environment when using information from opinion leaders, experts, or product users. Utilitarian influence manifests through the process of compliance with those who can exercise reward or punishment power. Value-expressive reference group function is based on the identification process whereas an individual who associates oneself with a group to enhance self-concept adopts this groups consumption patterns. Reference groups have been found to specify what the desirable and undesirable goods are (Bristol and Malengburg, 2005; Khan and Khan, 2005). Many researchers have argued that individuals are more susceptible to reference groups influence when the goods is conspicuous and publicly consumed (Bearden and Etzel, 1982; Makgosa and Mohube, 2007; Batra, Homer, Kahle, 2009; Morris and White, 2009). The influence of a reference group on consumer behavior can be done in one of two ways, either directly or indirectly. In the research Stephen Yang and He (2009), reference groups refer the group that individual has frequent contact with (such as family members, work associates, classmates, friends, etc.). These group is refers to the groups used by an individual to direct one purchasing behaviour in particular situation. These are generally referred as direct reference group (Schiffman and Kanuk, 1994). On the other hand, it included â€Å"the groups that does not have the membership in or direct contact with, such as certain expected groups or people in a certain social level (Stephen Yang and He, 2009). Based on the work of Khan and Khan (2005), the direct reference group influence was illustrated as â€Å"families, friends, co-worker, formal social groups and other leisure groups†. This differs from the indirect reference groups comprise of â€Å"individuals and groups t hat influence consumers purchase intentions without having and direct contact such as celebrities and sport personalities† (Khan and Khan, 2005). 2.2.1 Direct Reference Groups Direct reference groups can be defined as direct contact from the individual or groups with the consumers. With the reference from †¦.., it showed that families, friends, co-worker, formal social groups and other leisure groups are under this categories. A person has several reference groups for various subjects or different decisions normally. For example, â€Å"a woman may consult one reference group when she is purchasing a car and a different reference group for lingerie† (Consumer Behaviour, no date).These direct reference groups are the one who frequently contact with the consumers, It can be seen that the groups views from direct reference groups whether purchase the goods in order to be like group members, believing in group members decisions or a sign of wanting to fit in the group. The previous researchers have carried out the investigations on how the role models (parents, relatives, peers) influence teenagers purchase intentions and behavior (Martin and Bush; Subramanian and Subramanian, 1995)) and how parents and peers influence various products and brands purchase decisions (Bearden and Etzel, 1982). Researcher has shown that overt family communication can and often does influence younger consumers attitudes toward purchases and their consumption patterns (Martin and Bush). Consumers always do not feel confident enough to evaluate alone. They will consult a friend or partner by inviting them along to a potential purchase can enhance the process. â€Å"Having a peer present meant that shop assistants become largely irrelevant and that evaluation of a brand centered largely on initial peer reaction to fit, style and price-based decisions† (Guy W.Mullarkey, 2001). â€Å"It is also interesting to note that of all the three direct reference groups, friends tend to exert the greatest influence where individuals purchase brands because they identify themselves with their peers† (Khan and Khan, 2005). From the numerous researches that have been done, direct reference groups influence make an immediate impact to the consumers. Therefore, it can be concluded that direct reference groups play a significant role in providing relevant information, deemed necessary to make a purchase and conform the group norm. 2.2.2 Indirect Reference Groups Indirect reference groups is the group that influence consumers purchase decisions without having any direct contact with the consumers such as celebrities and sport personalities. Khan and Khan (2005) defined celebrities as â€Å"individuals who are well known to the public for their advertisements in areas other than product class endorsed† and that they represent â€Å"an idealisation of life†. In luxury goods industry, it will be much easier by connecting the brand to a celebrity and is even viewed, in some instances, as a necessity. This is because a luxury goods company is in the business of building and selling dreams, and nothing is more helpful in making such dreams concrete and thus more believable in the eyes of the consumer, than communicating it through a famous personality. Celebrities are being increasingly used in marketing communication by marketers to lend personality to their products in India (Matrade Chennai, 2005).